Companies such as Comcast and The Walt Disney Company have named 2023 as the year of peak investment in streaming, with the hope of reaching profitability in that segment in the coming years. This comes as traditional #media’s move into streaming, which is meant to offset the loss in cable subscribers, is still in a transition phase. Satellite TV provider DIRECTV also saw a big loss, losing an estimated 1.5 million subscribers in 2022, according to the research group. Of those, Comcast saw the biggest drop, losing just over 2 million subscribers, followed by Charter Communications, with a loss of 686,000, and an estimated drop of 340,000 for Cox Communications. The pain was felt most acutely among the cable providers, who saw a total loss of 3.5 million subscribers in 2022, compared to 2.7 million in 2021. The largest pay-TV providers lost a total of 5.8 million net video subscribers in 2022, compared to a loss of 4.7 million in 2021, according to the latest tally from Leichtman Research Group. widened their subscriber losses in 2022, as more consumers continue to cut the cord. Top cable and traditional pay #TV providers in the U.S.
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